I led full layout, pagination, and art direction for Birch Lane's quarterly seasonal catalogs in both print and digital formats, designed for in-store display and customer browsing at retail locations. Collaborated closely with copywriters and merchandising teams on product placement, and reviewed and approved press proofs to ensure color accuracy across every print run. Each catalog translates the brand's seasonal story into a consistent visual language, balancing product-forward pages with editorial moments that carry the brand's voice from cover to close.
@brunchwithbabs Spring '24 Catalog
Spring '24 Catalog
Winter + Holiday '24 Catalog